The Secret to a Good Job Advertisement

On September 12th of last year, the 11th annual professional conference for HR professionals and recruiters, titled New Vision in HR.

This event attracts dozens of experts on the topic every year with its program. The goal is to present new trends in the field of human resources. With their lecture „Stand Out and Get Noticed“ with the subtitle „The Secret to a Good Advertisement“ We also contributed with our input. At the same time, we acted as an event partner for the first time. We bring you a closer look at the topic that our colleague Jozefína Plevová presented at the forum.

It is necessary to realize that a job offer is actually your sales tool.

There is currently a record number of job advertisements on the labor market. In our opinion, it is essential for a job offer to stand out in order to attract candidates who are increasingly passive and do not urgently need to look for work. Unemployment is at historic lows, which is why it is necessary to stand out from the crowd of almost identical advertisements. It is necessary to realize that a job offer is actually your sales tool. Your goal when writing an engaging ad should be:

To stand out, to be different
2. Create an idea / image
3. Evoke emotion
4. Engage the right people

To achieve the goals, it is necessary to change the mindset when creating an advertisement.

What to write

• Who we are and what we do?
• What will the candidate do?
• How will it do it?
• Who will he/she/it cooperate with?
• Who will teach it?
• Who are we looking for?
• Why us?

How to write?

• Correctly call
• Description form
• Clearly and understandably
• Concise
• Easily imaginable
• Human

We like practical examples because they help people understand a situation better.
In the following excerpt, we will introduce you to the job description, responsibilities, and powers of a process engineer.

Recruiters are said to be able to recognize a quality resume in a few seconds. The opposite is also true. If an applicant gets lost in competencies, general terms, and boring sentences, they may not form a good enough picture of the company and simply won't apply to its advertisement.

We'll show you how engaging the same job description can be if you change your mindset.

The applicant is clear about what the position is, what they will be doing, and what duties await them.
At the same time, it is written in a light, casual style, without unnecessary ballast and overly long sentences.

We perceive the situation very similarly with the requirements for the applicant.
The vast majority of ads look approximately like this:

But it can also be done differently, judge for yourself.

Do you perceive the difference?

In recent years, companies have been attracting candidates with a benefits system. Salary is still important, but a wide range of benefits presents the company externally and can be a decisive factor for candidates.
From experience, we know that if there's one part of a job advertisement where you shouldn't skimp on text, it's this section.

Standard ad text:

Do you perceive the difference?

In recent years, companies have been attracting candidates with a benefits system. Salary is still important, but a wide range of benefits presents the company externally and can be a decisive factor for candidates.
From experience, we know that if there's one part of a job advertisement where you shouldn't skimp on text, it's this section.

Standard ad text:

Writing a high-quality and engaging job posting is not complicated.
Don't forget the 4 important goals we presented to you at the beginning of this blog.
Write simply, directly, and engagingly. Stand out from the gray mediocrity of job ads and attract the best on the market. Your job posting is your tool.

If you need help with your advertisement or have trouble filling specific positions in your company, contact us.

We provide free consultation and are happy to find a solution for you.